FIGURE

FIGURE BEVERAGE

We worked closely with the original founder, Munira Mack, to provide in depth early phase research through brand strategy and brand creation. The objective included retaining a wellness perspective to juice drinks with a unique appeal, while positioning the brand as forward-looking, innovative and with a global appeal.

PROJECT DETAILS

  • CATEGORY
    Branding, Logo Identity, Launch Campaign,
  • Collateral, Packaging Design
  • CLIENT
    Figure Natural Juice
  • DATE
    November 2012